The Age ASRB [Australian Sales Research Bureau] Survey - Technical Explanation

Description

Accession[2013.0008] Papers of Irving David SaulwickIdentifierUMA-ITE-2013000800063Scope and ContentSAUL00433 Booklet written by Irving Saulwick as Managing Director of the ASRB.
Details the design and methodology of ASRB polling for the 'Heads of Households Survey Into Readership and Markets' (coverage: Melbourne Metropolitan Area), sponsored by The Age newspaper.Access StatusOpen for public accessRequest TypeRequest unitUnit2013.0008 Unit 0008

Provenance

CreatorSaulwick, Irving D.RoleProvenance

Dates

DateJuly 1968-July 1968

Description Control

Previous System ID2013.0008.00063

University of Melbourne Archives

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The Age ASRB [Australian Sales Research Bureau] Survey - Technical Explanation