Research Into the Theory and Practice of Advertising

Description

Series[UMA-SRE-20130021] Unpublished research reports and proposalsAccession[2013.0008] Papers of Irving David SaulwickIdentifierUMA-ITE-2013002100113Scope and ContentSAUL00179 A report prepared for the Commonwealth of Australia by Irving Saulwick and Associates.
Spiral bound report, identified as 'Draft' and 'Commercial in Confidence' on front cover. Includes an undated handwritten insert attached to the list of references and a small number of editorial annotations throughout the text.
A later draft of the report is held as SAUL00182 and the proposal for the study is held as SAUL00235.Access StatusOpen for public accessRequest TypeRequest unitUnit2013.0021 Unit 0008

Provenance

CreatorSaulwick, Irving D.RoleProvenance

Dates

Date1 May 1995-1 May 1995

Description Control

Previous System ID2013.0021.00113

University of Melbourne Archives

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Research Into the Theory and Practice of Advertising