AMP [Australian Mutual Provident] Advertising Assessment Phase Two

Description

Series[UMA-SRE-20130021] Unpublished research reports and proposalsAccession[2013.0008] Papers of Irving David SaulwickIdentifierUMA-ITE-2013002100178Scope and ContentSAUL00244 A study conducted in Australia and New Zealand for the AMP (Australian Mutual Provident) Society and Gavin Anderson and Kortlang by Irving Saulwick and Associates.
Unpublished spiral bound report, based on focus group testing of television advertisements with AMP members and policy holders located in New Zealand (Auckland and Christchurch) and Australia (Brisbane, Sydney and Melbourne). Discussion questions are included at the rear of the report.
The phase one report is held as SAUL00263.Access StatusOpen for public accessRequest TypeRequest unitUnit2013.0021 Unit 0013

Provenance

CreatorSaulwick, Irving D.RoleProvenance

Dates

DateAugust 1997-August 1997

Description Control

Previous System ID2013.0021.00178

University of Melbourne Archives

Archives

Menu

AMP [Australian Mutual Provident] Advertising Assessment Phase Two