AMP [Australian Mutual Provident] Advertising Assessment Phase One

Description

Series[UMA-SRE-20130021] Unpublished research reports and proposalsAccession[2013.0008] Papers of Irving David SaulwickIdentifierUMA-ITE-2013002100197Scope and ContentSAUL00263 A study conducted in Australia for the AMP (Australian Mutual Provident) Society and Gavin Anderson and Kortlang by Irving Saulwick and Associates.
Unpublished spiral bound report, based on focus group testing of television advertisements with AMP members and policy holders located in Brisbane, Sydney and Melbourne. The focus groups were held between 4 - 6 August 1997. Discussion questions are included at the rear of the report.
The phase two report is held as SAUL00244.Access StatusOpen for public accessRequest TypeRequest unitUnit2013.0021 Unit 0014

Provenance

CreatorSaulwick, Irving D.RoleProvenance

Dates

Date-

Description Control

Previous System ID2013.0021.00197

University of Melbourne Archives

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AMP [Australian Mutual Provident] Advertising Assessment Phase One