Series[UMA-SRE-20130021] Unpublished research reports and proposalsAccession[2013.0008] Papers of Irving David SaulwickIdentifierUMA-ITE-2013002100296Scope and ContentSAUL00362 A study conducted among shoppers in eight locations around Australia for Woolworths Limited and Gavin Anderson and Company by Irving Saulwick and Associates.
Unpublished spiral bound report, based on sixteen discussion groups. Two discussion groups were held in each of the following locations: Gladstone; Lismore; Prahran/St Kilda; Ballarat; Unley; Penrith; Queanbeyan; and Boronia.
Concept testing questionnaire, computer tabulated data and discussion questions are included as appendices to the report.
Another copy of this report is held as SAUL00336.Access StatusOpen for public accessRequest TypeRequest unitUnit2013.0021 Unit 0021
Saulwick, Irving D., Community Attitudes (May 2001-May 2001), [UMA-ITE-2013002100296]. University of Melbourne Archives, accessed 17/11/2025, https://archives.library.unimelb.edu.au/nodes/view/327992
