Agent TypeOrganisationActivities & OccupationsRetailersMerchants, generalHistoryThe business began in Geelong in 1850 when three brothers G.M., William and W. Hitchcock emigrated from London with a cargo of merchandise and opened a store. In 1853, William Bright, one of the pioneers of Victoria took into partnership G.M. and W.M. Hitchcock and the new firm traded as Bright & Co. After Bright's retirement, the Hitchcock brothers continued to trade as Bright & Hitchcocks. In the first decade of the 1900s, the business grew rapidly and expanded to Queenscliff, Camperdown and Terang. By 1926 when the company was sold to five of its senior employees, it was the largest department store in provincial Victoria and was ultimately taken over by Cox Brothers (Aust) Ltd.