Accession[2013.0112] Business machines, office equipment and ephemera of the National Mutual Life Association of AustralasiaIdentifierUMA-ITE-2013011200057Scope and ContentThis flag bears National Mutual's embedded "NM" company logo which was designed in the late 1960s, and first used in the early 1970s on company property, before wider usage in television advertising campaigns from the 1980s. The logo was affectionately known as "the worm" due to its shape which is likened to a crawling worm. It was not registered as a trademark of National Mutual until 1981.
Inscription: Evan Evans Flags / 680 Elizabeth Street / 1901 Designers / Australian Flags / Estab. 1877'
Place of manufacture: Melbourne, AustraliaAccess StatusOpen for public accessRequest TypeRequest item
National Mutual Life Association of Australasia, Flag, National Mutual logo (c. 1970-1975), [UMA-ITE-2013011200057]. University of Melbourne Archives, accessed 01/05/2026, https://archives.library.unimelb.edu.au/nodes/view/599433
