IdentifierUMA-SR-000000031Extentnot specifiedScope and ContentOver the course of the company's history, Shell Company has successfully mounted advertising campaigns to sell their products. This series focuses mainly though not exclusively on Shell products for households, agriculture and recreation. Some products and campaign slogans featured in the records include -'Discover Australia with Shell', 'Better Driving', 'Touring Australia', 'Funseeker', 'Road Safety', 'Shell Touring Service', 'Shell Oils Women's Workshop', 'Shell Spirit Motor Oil', 'Cross Kerosene', 'Gogas', 'Go well Go Shell', 'Cars love Shell', and 'Advance Australian Industry'.Shell Company also marketed its products via manuals they designed for Shell dealers and their various customer groups including farmers, motoring enthusiasts, racing teams and mechanics.Collection CategoryBusinessAccess StatusAccess restrictions apply for some itemsAccess ConditionsSome records digitised and available onlineRequest Access to RecordsRequest records from this SeriesSearch within this Series
Shell Australia Limited, [UMA-SR-000000031] Shell Products (1900-2003), [UMA-SR-000000031]. University of Melbourne Archives, accessed 20/04/2026, https://archives.library.unimelb.edu.au/nodes/view/71053