Oil company press advertising: a pilot study of its effectiveness among Sydney and Melbourne motorists

Description

Series[UMA-SR-000000031] Shell ProductsAccession[2008.0045] SHELL HISTORICAL ARCHIVEIdentifierUMA-ITE-2008004502333Scope and ContentA survey of 1,100 motorists to quantify their views on a selection of press advertisements.Access StatusAccess restrictions apply for some itemsRequest TypeRequest unitUnit2008.0045 Unit 0242

Provenance

Dates

Date1963

Description Control

Previous System ID2008.0045.02333Finding Aid Reference6/24Other IDsID 501

Subjects

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University of Melbourne Archives